Hybrid Cloud Isn't a Phase. It's the New Normal.

By now, we all know the drill:  adopt the cloud, modernize everything, and decommission the old stuff. But for most IT teams in the Swiss midmarket, that never quite happens - and maybe that's not a failure. Perhaps it's reality done right.

The Hybrid State: By Design, Not Default

Hybrid cloud - combining on-premise infrastructure with cloud services - is often treated as a stopgap. A stepping stone on the road to full-cloud nirvana. But the truth? For most mid-sized enterprises, hybrid is not temporary. It's the end state.

In Germany, Austria, and Switzerland, 78% of organisations now prefer a hybrid or multi-cloud approach. Swiss firms lag in full-cloud adoption: only 7% are "all in" vs. 33% in the U.S. That's not because they're behind - it's because they're balancing legacy tech, regulatory demands, and tight IT budgets.

We have done our homework, and compiled what we found by researching various sources and statistical sites into this Short Whitepaper, 'Hybrid Cloud is not a Phase - it's the new normal' 

Why It Sticks

SMEs across DACH aren't clinging to on-prem out of nostalgia. It's about:

• ROI on existing investments
• Managing sensitive workloads with local compliance in mind
• Keeping the lights on while slowly modernizing

That's pragmatic IT at work.

Office 365 might be fully deployed, but ERP systems and factory-floor apps? They're often still humming in the server room - and for good reason. Migrating everything just isn't worth the cost or risk.

A New Mindset for Hybrid

Here's the aha moment: Hybrid isn't a compromise - it's an architecture. And like any architecture, it can be designed well or poorly. Mid-sized firms shouldn't wait for a mythical "full-cloud moment" that may never come. Instead, hybrids should be treated as long-term models worth optimizing.

Practical steps include:

• Investing in hybrid management tools
• Streamlining identity systems across environments
• Applying automation where it reduces errors and costs

Take This to Your Next Team Meeting

Stop thinking of a hybrid as a halfway house. Start treating it like home, and ask how to make it work smarter.

One CIO we spoke with recently best summed it up: "We're not anti-cloud. We're anti-bad migration. Hybrid lets us modernize without blowing up what's working."